Personal injury lawyer SEO, timed like a green wave
Our personal injury lawyer SEO is a set of timed signals: one landing page per practice area, a Maps entry that repeats the website's facts, ads on whichever platforms the firm picks, and an intake line and form with a detector wired to each. Every signal is offset from the one before it, so a searcher passes from one clear answer to the next.
The managing attorney reads the copy before it goes anywhere. Bar advertising rules sit with the attorney, so our drafts take their wording from what the attorney signs.
Month after month and no longer: startup fees do not exist, nobody signs for a term, and each ad platform sends its own click bill.
The monthly plans, hung on a signal pole
- Silver $1,495/mo
- Gold $2,495/mo
- Platinum $3,495/mo
- One ad platform $895/mo
One blade per plan. The platforms bill ad clicks separately, on your own card.
How the route is cut
Each signal set against the one before it
On a timed street a driver meets green after green because each signal waits a measured beat behind its neighbor. A firm's marketing can be set on the same offset. Head one is the search link. Head two is the Maps entry. Head three is the firm's page and head four is the ad, with the phone or form as the crosswalk at the far end.
Left alone, the heads drift: the link says one thing, the listing another, the page a third. On our sheet they are tied together. The practice area named on the link is the one named in the listing, in the page body and in the ad copy. That tie is what our personal injury lawyer SEO work maintains.
We start with two lists: the practice areas the firm handles, and the cities and counties it covers. We cross them into a timing sheet, and the attorney reads that sheet cell by cell.
Four heads and a crosswalk along one route
- First head
The search link
The title and description under a firm's link name a practice area and a city in everyday words, so the line a searcher reads is the line the page behind it agrees with.
- Second head
The Maps entry
Categories, the service area and the intake line are set to match the website character for character, so the listing never says something the page does not.
- Third head
The practice area page
One landing page for car accident work, another for truck accident work, others for motorcycle and slip and fall work, each ending at the same intake line.
- Fourth head
The ad
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) copy that borrows its wording from the page it points to, read by the attorney first.
Two lanes of work along that route
- Practice pages and Maps
Organic Growth
Organic work for an injury firm: separate pages for car accident, truck accident and slip and fall work, a Maps entry that matches the website, and plain facts about the firm, written so AI assistants can use them. The attorney reads and signs off before anything goes live.
The first plan opens at $495 a month The opening search plan is framed on twenty-five landing pages, and a call fills in the rest.
- One lane at a time
Paid Ads
Paid campaigns for an injury firm: ad copy written for the practice areas and service areas the firm chooses, tracking that stores no case details, and negative keywords that keep job-seeker searches away from the budget.
The first plan opens at $895 a month Managing one platform costs $895 monthly, and the clicks show up on that platform's own bill.
A route drawn for every practice area on the sheet
| Practice area named | Built for it | Where the caller arrives |
|---|---|---|
| Car accident | One landing page, with an ad group carrying the same title | The intake line printed beside the page title |
| Truck accident | A page of its own, linked from the Maps entry | The form at the foot of that page |
| Motorcycle | A separate page, plus an ad group named identically | The firm's phone line or its form |
| Slip and fall | A page plus a line in the Maps entry's service list | The intake line printed on that page |
| Other practice areas the firm names | One further page for each, added to the sheet | The number or form the firm chooses |
Three beliefs about marketing that a timed route corrects
Said at the partner meetingOne page headed personal injury can serve every practice area in every city.
What the timing sheet showsA searcher typing a practice area is looking for that practice area. Separate pages let the search link, the Maps entry and the ad each point at a page carrying the same name.
Said at the partner meetingOrganic work and ads belong on separate calendars.
What the timing sheet showsThe ad takes its words from the page it faces, and the page takes them from the Maps entry. One sheet carries a change from the first lamp to the last.
Said at the partner meetingMore calls on the report prove the route is working.
What the timing sheet showsA count says only that someone reached the intake line. We tally it per page and per ad group so the firm sees which light drew it, and judging the calls belongs to the front office.
Approval and privacy are part of the timing
Nothing leaves our hands until the attorney has read it: pages, ad copy and the replies written for reviews alike. Whether a line fits the state bar's advertising rules is the attorney's judgment, and what a firm calls itself is its own call.
Forms and ads we build collect three things: name, email address, phone number. Tracking notes only which page or ad a contact came from and stores no detail of anyone's situation. A reply to a review never confirms that the reviewer was a client; the review management page covers that.
Questions from a managing attorney or office manager
How many search plans are posted?
Who reads an ad before a platform sees it?
Which practice areas get a light of their own?
Whose payment method covers the clicks?
What does winding a plan down look like?
Set the first light with us
List your cities in the contact form. A weekday and half hour entered there bring the CEO's call to your number.
What should the first pages cover?
Name the practice areas your firm handles, the cities and counties it serves, and the referral sources it already has. Keep every name and every fact about a person's situation out of the message: this inbox is for marketing questions, and writing to us forms no attorney-client relationship.
Time the route from search to phone call
Tell us the practice areas your firm handles and the cities it serves. We plan the order in which a searcher meets each page, the Maps entry and each ad, and the attorney signs off on every piece.
The crossing drawn below is artwork and promises nothing about your phones.